He is used to having the biggest and best of everything.
Yet Chelsea owner Roman Abramovich was put in his place yesterday by Microsoft co-founder Paul Allen.
The billionaire Russian's 377ft yacht named Luna was moored close to the town of Antibes in South East France, making quite an impression on the coastline.
Battle of the boats: The Luna and the Octopus sit alongside each other in the Mediterranean close to the town of Antibes
Cruising by: Mr Allen's yacht Octopus eclipses Luna in length by 37ft and has its own helipads and a basketball court
But then Mr Allen's 414ft vessel, named Octopus, cruised past to give him the bragging rights.
The yacht is equipped with two helicopters, two submarines, a swimming pool, a music studio and a basketball court. Mr Abramovich's also has a swimming pool and helipads.
Mr Allen, who is worth around $13billion, will not get to keep them for too long however - Mr Abramovich owns the 536ft Eclipse - the world's largest private yacht.
Well equipped: Both vessels have two helipads and swimming pools alongside a host of other luxury rooms
Billionaires: Mr Allen and Mr Abramovich are among the world's richest men and as well as their huge yachts own a wide range of property and sports teams
It was thought that neither man was on board their respective boats in the Mediterranean.
Both do own huge homes in the south of France, with the Russian's being a £30million mansion in Cap d'Antibes.
There can be no argument who is on top when it comes to sports ownership however - and it is not the Chelsea owner.
The American is a part owner of the Major League Soccer side the Seattle Sounders, but also has control of NBA side the Portland Trail Blazers and NFL team the Seattle Seahawks.
Both men are among the world's 100 richest according to Forbes, with Abramovich ranking at number 53 and Allen at 57.