- Billionaire's son Wang Sicong has bought two Apple Watches for his husky
- Sicong's other presents to his pampered pooch include a £700 Fendi purse
- His father is the richest man in China with a £25billion fortune
- Son owns a £50 million private equity firm focusing on computer gaming
As China's richest man worth £25billion, Wang Jianlin is known for his astonishing spending power - and now his son is earning a reputation for his wacky way of spending too.
Wang Sicong, the only son to the tycoon, dotes on his dog so much that he's bought not one, but two £800 Apple Watches for her, according to People's Daily Online.
The pampered pooch, called Wang Keke, wears them on her front legs - posing for a series of pictures on Weibo, China's answer to Twitter.
Lucky dog: Son of China's richest man dotes on his dog so much that he's bought two Apple Watches for her
Cute: These pictures of Wang Keke wearing her Apple Watches sparked debate on China's social media
Extravagant: In a follow-up post, Sicong shows the watch being used to test Keke's heart rate
The set of four pictures were posted from the dog's very own social media account, which has nearly 700,000 followers and is ironically named 'Wang Keke is a b*tch', on Monday morning.
Along with the pictures, a post reads: 'Haha I have new watches! I should actually be wearing four, seeing as I have four legs, but felt it was a bit much so I just put on two, but I cannot wear any less than two otherwise it will not be befitting my status.
'Suddenly I want to ask you all a question "Do any of you have these" A follow-up post was uploaded in the evening showing Sicong using the watch to test Keke's heart rate alongside the words: 'Measuring heart beat showing 59 bpm. This means I have missed you another 59 times in this minute'.
In a country with a fast widening wealth gap, these pictures quickly caused outcry. Apple Watch sells between £820 and £1,300 in China, which is more than the monthly salary of an average office worker in big cities.
Many Chinese media outlets call Sicong 'rich and immature' in the headlines. Weibo users took one step further and bombarded Keke's account – on which Sicong wrote the tag line 'a dog winning in incarnation' - with criticism.
'I should live worse than a dog,' says user Guozaishilifei.
'F*ck, Apple b*tch,' wrote user Guojingmin's watch.
Rich child: Sicong is the only son of Wang Jianlin, a tycoon with £25billion fortune, and wife Lin Ning
Influential: He's made a name for himself for being flamboyant on social media since he returned to China after graduating from the University College London
Sicong, who has almost 13million followers on Weibo, originally re-tweeted these pictures on his personal account but the post mysteriously disappeared on Tuesday morning.
But for anyone who's familiar with Sicong's lifestyle, this wouldn't come as a shock.
As the only child to Wang Jianlin - China's number one tycoon who has two private jets, a James Bond speedboat firm and his own football club - and his wife Lin Ning, the Dalian-native is never afraid of flaunting his fortune under spotlight.
In January, he hired an entire resort in Sanya, the Florida of China, to celebrate his 27th birthday and paid T-ara, one of his favourite girl bands from Korea, to stage a private concert for him and his guests.
He's also been reported to shell out more than £1m to support AKB48, a Japanese girl band he loved - something he later denied - and take pictures with them in racy uniforms.
As expensive as they get, the two Apple Watches are not the only presents his husky Wang Keke has received this month.
People's Daily Online reported that earlier this month, the pet was given a pink Fendi handbag by his owner. A post on Keke's Weibo account shows her posing with a tiny pink purse around her neck on May 4.
Party time: Wang Sicong celebrated his 27th birthday in January at a resort in Sanya. Many celebrities were invited to his party and Korean girls band, T-ara, staged a private concert for him
Fan of pop music: Sicong is pictured with AKB48, a Japanese girl band he likes
Born in 1988 in Dalian, a city of six million on the east coast of China where his father made his fortune in real estate in 1990s, Sicong is what the Chinese call a typical 'rich second-generation'.
Having spent most of his earlier years studying overseas, he first finished primary school in Singapore before moving to the UK to attend Winchester College and the University College London, majoring in philosophy.
When asked why he chose to study philosophy, he said to Chinese media: 'If I had to choose something to waste three years on, I'd rather spend the time on something that I would really enjoy.'
It wasn't until 2011, not long after he returned to China and received £10m shares of stock from his father's Wanda cinema line, that Wang started to make a name for himself as a flamboyant rich kid on China's social media.
And it certainly helped when his father gave him £50m to start his own private equity firm called Pusi Capital, focussing on his beloved computer gaming industry.
Once upon a time: Picture shows Sicong (middle) with his cousins when he was young
Growth under limelight: Born to a father with £25b fortune, Sicong is what the Chinese call a typical 'rich second-generation'
A quick look on this Weibo profile page reveals a series of bizarre self-descriptions: He dubs himself 'the husband of all citizens', considers himself 'widowed' (although all media coverage suggested he's never been married) and refers to himself as bisexual.
Many of his Weibo posts centre around showbiz, and almost all of them get more than 20,000 comments.
'Money is my biggest advantage,' as Sicong has been quoted by multiple Chinese publications.
And perhaps nothing says it more than his own definition of a 'rich kid'.
'Some parents are rich and can guarantee their children food and clothes, this is not a rich kid; but if you can get money from parents and use them to change other people's lives, that's what I call a rich second-generation.'
