Sir Richard Branson to Serve as an Air Asia Stewardess

It may not be what everyone would call a good time, but if your sense of adventure includes being served cocktails by one of the world's richest men dressed in a skirt, then head on over to Air Asia. Because in short order, they'll have none other than Sir Richard Branson serving as a stewardess aboard one of their flights.

The development resulted from a friendly bet between two Formula One team owners: Branson and his Virgin Racing team on one hand, and Tony Fernandes and his Lotus Racing team on the other. Both are newcomers to the sport, and both own their own airlines (Virgin Atlantic and Air Asia, respectively). So they made a little wager: whoever's team fared worse in this, their first season on the grid, would have to serve as a flight attendant – in drag – on the other's airline.

Having won the bet, Fernandes plans to place Branson on a long-haul flight from Kuala Lumpur, Malaysia, to London, England – a flight for which he'll be selling tickets to raise money for charity.