19 Oktober 2015

That's gotta hurt!

Hundreds of men in Thailand try and outdo each other by forcing huge knives, countless sharp spikes and even a trident through their cheeks as part of a ritual to celebrate being vegetarian

  • WARNING GRAPHIC CONTENT: Hundreds of Thai men can be seen taking part in an annual vegetarian festival
  • It sees followers piercing their cheeks with spikes, giant knives and even guns during the nine-day celebration
  • Devotees of the Chinese Samkong Shrine in Phuket believe body piercing can help them to get rid of evil spirits
Forcing countless spikes, giant knives and even guns through their cheeks, these eye-watering pictures capture the moment hundreds of Thai men celebrated their annual vegetarian festival this weekend.
Those taking part in the nine-day festival in Phuket, southern Thailand, believe the act of body piercing helps to shift evil spirits. 
The celebration features devotees of the Chinese Samkong shrine and the Chinese Ban Tha Rue shrine and sees followers give up various products during the ninth lunar month of the Chinese calendar.
It involves a procession that worships abstinence from meat, while mediums also attempt to call on spirits. 
Many believe their abstinence will help them obtain good health and peace of mind.
The men can be seen with dozens of silver spikes pierced through their lips and cheeks, while others shoved serrated metal bars and poles through their skin.
Ritual vegetarianism in Phuket is believed to have started in the early 1800s.
Ouch! This eye-watering photo shows a Thai man celebrating a vegetarian festival by forcing countless spikes through his cheeks and lips
Ouch! This eye-watering photo shows a Thai man celebrating a vegetarian festival by forcing countless spikes through his cheeks and lips
Tradition: Those taking part in the nine-day festival in Phuket, southern Thailand, believe the act of body piercing helps to shift evil spirits
Tradition: Those taking part in the nine-day festival in Phuket, southern Thailand, believe the act of body piercing helps to shift evil spirits
Procession: The celebration features devotees of the Chinese Samkong shrine and the Chinese Ban Tha Rue shrine and sees followers give up various products during the ninth lunar month of the Chinese calendar. A man is pictured here with a gun through his cheek
Procession: The celebration features devotees of the Chinese Samkong shrine and the Chinese Ban Tha Rue shrine and sees followers give up various products during the ninth lunar month of the Chinese calendar. A man is pictured here with a gun through his cheek
The festival involves a procession that worships abstinence from meat, while mediums also attempt to call on spirits. A man is pictured with spike through his tongue and cheeks, including one which has a mobile phone on the end of it
Another is right psyching himself up
The festival involves a procession that worships abstinence from meat, while mediums also attempt to call on spirits. A man is pictured left with spike through his tongue and cheeks, including one which has a mobile phone on the end of it. Another is right psyching himself up
Look out! The men can be seen with dozens of silver spikes pierced through their lips and cheeks, while others shoved serrated metal bars and poles through their skin. This devotee has taken things even further by piercing his cheek with a trident
Look out! The men can be seen with dozens of silver spikes pierced through their lips and cheeks, while others shoved serrated metal bars and poles through their skin. This devotee has taken things even further by piercing his cheek with a trident
What a mouthful: Many of those taking part in the festival believe their abstinence will help them obtain good health and peace of mind. This man has fitted 13 knives through his cheek
What a mouthful: Many of those taking part in the festival believe their abstinence will help them obtain good health and peace of mind. This man has fitted 13 knives through his cheek
Pain: Men at the annual festival in Phuket, southern Thailand, force countless spikes, giant knives and even guns through their cheeks
Pain: Men at the annual festival in Phuket, southern Thailand, force countless spikes, giant knives and even guns through their cheeks
This follower poses for the camera with two guns wedged into his cheeks. Many believe the act of body piercing helps to shift evil spirits
This follower poses for the camera with two guns wedged into his cheeks. Many believe the act of body piercing helps to shift evil spirits
Ritual vegetarianism in Phuket is believed to have started in the early 1800s. One devotee is pictured having his cheek pierced with swords
Ritual vegetarianism in Phuket is believed to have started in the early 1800s. One devotee is pictured having his cheek pierced with swords
Devotees of the Chinese Samkong shrine and the Chinese Ban Tha Rue shrine walked through Phuket yesterday in a procession that worships abstinence from meat
Devotees of the Chinese Samkong shrine and the Chinese Ban Tha Rue shrine walked through Phuket yesterday in a procession that worships abstinence from meat
The festival, where mediums also attempt to call on spirits, sees followers give up various products during the ninth lunar month of the Chinese calendar. Above, two of the men - including one with an axe - walk through the streets in Phuket
The festival, where mediums also attempt to call on spirits, sees followers give up various products during the ninth lunar month of the Chinese calendar. Above, two of the men - including one with an axe - walk through the streets in Phuket

16 Oktober 2015

Ronaldo idam julang Euro 2016

Cristiano Ronaldo
Ronaldo mahu membawa Portugal muncul juara Euro 2016.
 
PEMAIN terbaik dunia, Cristiano Ronaldo mempunyai impian besar untuk membawa negaranya, Portugal muncul juara Euro 2016.
Menurut penyerang Real Madrid itu, membawa pasukannya menjulang piala berprestij Eropah itu akan menjadi pelengkap kariernya.
“Bersama kelab, saya sudah banyak memenangi piala namun tidak bersama pasukan kebangsaan.
“Jika menang Euro, ia merupakan puncak karier yang hebat. Saya harap 2016 adalah tahun untuk Portugal,” katanya.
Portugal sebelum ini pernah beraksi di pentas final Euro 2004 tetapi kecundang di tangan Greece.
Di bawah kendalian Fernando Santos, Portugal sekali lagi melangkah ke saingan Euro di Perancis selaku juara Kumpulan I.
“Kami mempunyai jurulatih yang bagus dan luar biasa. Generasi muda juga memainkan peranan yang penting untuk kami mengorak langkah,” kata Ronaldo.

Sultan Johor miliki trak termahal di dunia

trak Mack
Sultan Johor, Sultan Ibrahim Sultan Iskandar mencapai impiannya memiliki trak 'Mack' termahal di dunia, pada majlis penyerahan yang diadakan di King George Square di pusat perniagaan Brisbane hari ini.
 
MELBOURNE - AUSTRALIA. Sultan Johor, Sultan Ibrahim Sultan Iskandar mencapai impiannya memiliki trak 'Mack' termahal di dunia, pada majlis penyerahan yang diadakan di King George Square di pusat perniagaan Brisbane hari ini. 

Trak mewah yang mengambil masa setahun untuk disiapkan di ibu pejabat pengeluar Wacol, di barat daya Brisbane.

Menurut laporan ABC News, trak itu memiliki beberapa keistimewaan termasuk enam kamera litar tertutup, dua set televisyen berskrin rata, ruang dapur, barbeku, katil kelamin dan kerusi bersulamkan 72,000 jahitan benang emas.

Ia juga mempunyai perhiasan hud harimau bersadur emas.

"Ini impian beta," titah baginda mengenai trak mewah itu.

Harga trak itu dirahsiakan, tetapi harganya kini dipercayai lebih mahal berbanding sebelum ini yang bernilai A$481,000 kerana ditempah khas.

Baginda gembira dengan hasil akhir trak itu. 

"Beta sentiasa menghargai kemahiran kejuruteraan Australia dan mengumpul beberapa kereta Holden sejak beberapa tahun lepas.

"Beta tidak sabar untuk mempamerkan hasil buatan ini kepada rakyat Johor sebaik sahaja trak mewah ini dibawa masuk," titah baginda.

Sultan juga menitahkan trak mewah itu menunda bot berkuasa tinggi baginda ke seluruh negeri dengan lokasi pertama pemanduan pada acara larian amal hujung bulan ini. - Bernama

China overtakes the U.S. for the most billionaires in the world

  • Unites States no longer boasts the highest number of billionaires in the world
  • China overtook for first time after 242 new billionaires brought total to 596
  • But America still dominates world's richest rankings with Bill Gates at no.1
Chinese billionaires outnumber those in the Unites States for the first time in a 'turning point' as the communist nation takes another step towards taking over as the world's largest.
China now boasts 596 billionaires - 60 more than the U.S.-  after a staggering 242 Chinese people became billionaires for the first time in just one year, according to a new survey. 
But while there may be more Chinese billionaires, those in America are richer.
The Unites States continues to dominate the list of wealthiest people on the planet with Americans making up seven of the top ten. Not a single Chinese entry made it into the top ten.

Chinese billionaires outnumber those in the Unites States for the first time in history... but America has the richest (left is China's richest billionaire Wang Jianlin, right is world's richest man, American Bill Gates)
Chinese billionaires outnumber those in the Unites States for the first time in history... but America has the richest (right is world's richest man, American Bill Gates)
Chinese billionaires outnumber those in the Unites States for the first time in history... but America has the richest (left is China's richest billionaire Wang Jianlin, right is world's richest man, American Bill Gates) 

The wealthiest man on the globe is Microsoft founder Bill Gates - a title he's held for 16 of the past 21 years.
China's richest citizen is entertainment mogul Wang Jianlin, owner of AMC cinemas and founder of conglomerate Wanda, has a net worth of $34.4billion - less than half than that of Gates. 
The fortunes of five richest U.S. citizens is also three times that of China's top five; a total of $292 billion compared to $115.1 billion.
But there is no denying that China's richest are catching up.
According to the Shanghai-based Hurun Report, a monthly magazine best known for its 'China Rich List', China is now leading the world for numbers of billionaires in what they describe as a historical 'turning point.'
Chinese billionaires now number 596 although this number would rise to 715 if Hong Kong, Macau and Taiwan citizens were included.
'Despite the slowdown in the economy, China's richest have defied gravity, recording their best year ever,' said Hurun Report chairman Rupert Hoogewerf.
'The world used to look to American entrepreneurs... for inspiration. This year, 2015, is a turning point.'
The numbers make China appear on the cusp of surpassing the U.S. as the world's largest economy.
However, for a country with 1.4billion people, its 596 billionaires make up just 0.00072 per cent of its overall population.
In comparison, Americans have a far higher number of billionaires per capita, at 0.05 per cent of the overall population.

The soaring numbers of billionaires follows a global trend which has seen the rich defy plunging oil prices and a weakened euro to get even richer.
The communist nation now boasts 596 billionaires - 60 more than the U.S.- after a staggering 242 Chinese people became billionaires for the first time in just one year, according to a new survey
The communist nation now boasts 596 billionaires - 60 more than the U.S.- after a staggering 242 Chinese people became billionaires for the first time in just one year, according to a new survey Forbes' 2015 rich list found a record 1,826 billionaires with an aggregate net worth of $7.05 trillion, up from $6.4 trillion a year ago.
In China more than 240 new billionaires were made in the last 12 months, according to Huran - around the same number as the rest of the world's new billionaires combines, Forbes reports.
Much of the boom was down to the rise of fortunes in information technology and manufacturing.
Experts say the trend also represents more privatization of the Chinese economy, around 7 per cent, with ruling Communist Party pledging more market reforms.
However, the growth in wealth may slow as IMF forecast the economy will decline to 6.8 per cent this year, shrinking to 6.3 per cent in 2016.
Hoogewerf said the 'staggering' number had seen China overtake the U.S. for the first time.
'This is the first year we've seen they've been eclipsed. They are being overtaken by Chinese, and not just a little bit.'
'In 2015, the entrepreneurs are Chinese, they are not American. We have American ones, but the king is Chinese,' Hoogewerf said.
Jianlin is one of the entrepreneurs making waves in China.
The real estate and entertainment magnate leap-frogged e-commerce giant Alibaba's Jack Ma to become the richest person in the country.
Jianlin, who is known internationally as the organizer of Ironman endurance tests and for his stake in Spanish soccer club Atletico Madrid, saw his wealth double to $34.4 billion after a surge in the stock price of a listed unit.  
Ma, executive chairman of Alibaba, dropped down to second place with a $22.7billion net worth after a collapse in his firm's New York-quoted shares.
In the global stakes, Carlos Slim Helu of Mexico comes in again at number 2 after Gates with his telecom firm. 
American investor Warren Buffett, who owns Berkshire Hathaway, took back the title of world's third richest person from Spain's Amancio Ortega, who falls back into fourth with clothing chain Zara.

THE VERY RICH LIST: TEN OF THE WEALTHIEST PEOPLE ON THE PLANET

NAME                               NET WORTH (BN)            BUSINESS                       COUNTRY
1. Bill Gates                     $79.2                                Microsoft                          United States
2.Carlos Slim Helu          $77.1                                Telecom                           Mexico
3.Warren Buffett              $72.7                               Berkshire Hathaway       United States
4. Amancio Ortega          $64.5                             Zara                                  Spain
5. Larry Ellison                $54.3                                 Oracle                               United States
6. Charles Koch               $42.9                              diversified                         United States
7. David Koch                  $42.9                              diversified                        United States
8. Christy Walton             $41.7                               Wal-Mart                          United States
9. Jim Walton                   $40.6                               Wal-Mart                          United States
10. Liliane Bettencourt   $40.1                                L'Oreal                             France

According to Forbes The World's Billionaires List 
Buffet made the biggest jump in fortunes last year, up $14.5 billion to $72.7 billion thanks to his company's rising share price. 
Facebook's Mark Zuckerberg, who at 31 is among the talented elite of 46 people who are billionaires before hitting 40, has been ranked among the world's 20 richest for the first time this year at number 16. 
The youngest billionaire on the planet is another American, Evan Spiegel, 24, co-founder of photo- messaging app Snapchat.
The state of Califonia alone boasts 131 billionaires - more than any other country except China and, of course, the U.S., thanks to Silicon Valley's booming tech industry.
While he official statistics record China's billionaire population at 596, experts warn that the real figure could be much higher.
Hoogewerf told CNN earlier this year that many of the country's billionaires go to great efforts to conceal their wealth from authorities.
Hurun is only able to identify roughly half the country's billionaires, he explained, while 15 per cent of China's wealth is hidden from the public.
'Think of it like an iceberg, the tip of it is much smaller than the whole,' he said. 'We do our best to find [hidden money], but they go to such extraordinary lengths to hide it.'
While China's fortune soars, Russia was the biggest loser in terms of billionaires - dropping down from 111 to 88,  which places it in fifth place after Germany.
India, on the other hand, was pushed into third place with 97 billionaires after a bump in the value of the stock market as Russia and the UK's economy's struggled. 
Guatemala and Iceland join the list with one billionaire each while individually, the person who lost out the most was Africa's richest man Aliko Dangote of Nigeria, whose fortune dropped to $14.7 billion from $25 billion last year.
A 2013 report showed the U.S had 515 billionaires and had nearly a quarter of the world's wealthiest -- those with more than $1 billion in assets -- are based in the U.S. 

THE UNITES STATES VS CHINA: THE FIVE WEALTHIEST CITIZENS

UNITED STATES
1. Bill Gates - $79.2 billion
 Microsoft 
Gates, 59, founded technology company Microsoft in 1975 with business partner Paul Allen with the aim of getting a computer on every person's desk.
The business magnate and computer processor  has been included on Forbes rich list since 1987 and held the title as world's richest man for 16 of the past 21 years.
He stepped down as chairman last year to focus on philanthropic endeavors including production of a malaria vaccine, through the Bill & Melinda Gates Foundation. His stake in the company is now under 3 per cent.

2. Warren Buffett - $72.7 billion
 Berkshire Hathaway
Buffet, 85, is revered for his decades-long reputation for smart investing.
This year saw him return to his spot as thirs richest man in the world.
Warren Buffett pulled off his biggest deal ever in August, when his Berkshire Hathaway agreed to pay $37 billion for Precision Castparts, a maker of aerospace and industrial parts. 
He's also teamed up with 3G Capital in deals for Kraft Foods, Heinz, Burger King and coffeehouse chain Tim Hortons.

3. Larry Ellison - $54.3 billion
Oracle  
 Ellison, from New York, founded Oracle in 1977 after beginning his career by building databases for the CIA.
The success of Oracle saw the 71-year-old listed by Forbes as the richest Californian in 2006 and is currently the 5th richest man in the world.
He officially stepped down as CEO at the software giant in September 2014 but still calls many of the shots and in June this year announced Oracele would expand its cloud computing business.
Ellison, who has donated 1 per cent of his wealth, is also a competitive yacht and previously owned the eight biggest yacht in the world.

4. Charles Koch - $42.9 billion
Koch Industries   
 Koch, 7, was named as one of the most politically influential billionaires in the U.S.
 His campaigns for more economic liberty have attracted politic's big power players. 
Funding comes from $115 billion (sales) Koch Industries, which Charles continues to steer as chairman. 
He took the role in 1967 when the company was worth $50 million. Now the second largest private company in America, it's valued at $100 billion. 
He owns the vast majority of the business with his brother, David Koch who runs its chemical technology business.

5. David Koch - $42.9 billion
Koch Industries 
Koch, 75, is New York City's richest resident  and shares control of Koch Industries with his older brother Charles.  
The brothers' fortunes fell slightly in the past year owing to weakness in the manufacturing and pipeline sectors. 
David has also joined his brother's campaign to raise and spend almost $900 million on political activity, education and issues like criminal justice reform in the run-up to the 2016 election. He is an active philanthropist, having doled out $1.2 billion so far.

CHINA

1. Wang Jianlin - $34.2 billion
Wanda   
 Janlin, 61, is the richest man in China and 26th richest in the world, according to Hurun. 
The billionaire founded conglomerate Wanda - China's biggest private property developer and the world's largest cinema chain operator.
Janlin  began his career aged 15 with the People's Liberation Army.
After 16 years in the forces, he began working as the Office Administrator for the Xigang District and by the late 1980s was General Manager of Xigang Residential Development.
He has been CEO of Dalian Wanda Group since 1993. 
 Janlin has been called a man of 'Napoleonic ambition' and is said to enforce 'iron discipline' in the workplace, where employees are fined when they violate the company's conservative dress code.

2. Jack Ma $22.7 billion
Alibaba Group  
Former English teacher, Ma, shot into the rich list last year with the record-breaking $25 billion initial public offering of his e-commerce Alibaba Group on the New York Stock Exchange.
The 51-year-old is now pushing into financial services, including a consumer money market fund and a private bank. 
He also has more than a dozen other investments, from a stake in a soccer team to a film production studio. 
An active philanthropist, he sits on the board of the Breakthrough Prize in Life Sciences with fellow billionaires Mark Zuckerberg and Yuri Milner. 

3. Zong Qinghou - $21 billion
Hangzhou Wahaha Group 
Beverage tycoon Qinghou, 70, has amassed a fortune of US$21 billion from the Wahaha brand.
He founded beverage producer Hangzhou Wahaha Group as a store in a children's school in the city of Hangzhou in 1987. 
Shipments of bottled water and tea drinks remain the core of the privately held company's success and Zong's wealth. Daughter Kelly, the heir apparent, is group president.

4. Ma Huateng - $16.1 
Tencent 
Huateng, 44, also known as 'Pony' Ma, turned Chinese Internet firm Tencent into a giant from online gaming.
Tencent's WeChat mobile texting service has attracted nearly 550 million users who are introduced to Tencent's revenue-generating offerings. 
The company has taken stakes in logistics firm China South City and e-commerce firm JD.
Chairman and CEO of Tencent, Ma has made good use of his computer science degree, obtained from Shenzhen University in 1993.

5.  Li Hejun $21.1 billion
Hanergy Holdings 
 Hejun's Hanergy Holdings continues to focus on driving down the cost of thin-film solar technology. 
 Growing up in Guangdong Province, he started his career in the electronics trade in Beijing before expanding into hydropower
In 2013, he bought three Western thin-film solar businesses, adding a fourth from California last year.
His company runs one of the world's largest privately owned hydropower plants - based in China's Yunnan Province.
In 2014 he published his first book, 'China's New Energy Revolution.'

Premier League and Football League club-record signings: Every top-priced player in England from Angel di Maria to Paul Cobb

  • Sportsmail brings you a list of every English club's most expensive player
  • Record signings throughout top four divisions vary from £60m to £15,000
  • Former Manchester United man Angel di Maria is still the most expensive
  • Kevin De Bruyne commanded the second-highest fee moving this summer 
In 2015, nine clubs in England's top four divisions broke their own transfer records as big spending reached new highs with no sign of football's bubble bursting.
Manchester City splashed out £54million while six other Barclays Premier League sides smashed through their own barriers, plus Championship clubs Derby County and Brentford.
But it's not all the same throughout the football pyramid, with some clubs having to go back as far as the 1970s for their biggest-ever player outlay.

Angel di Maria commanded a British-record fee when he signed for Manchester United from Real Madrid
Angel di Maria commanded a British-record fee when he signed for Manchester United from Real Madrid

Kevin De Bruyne cost Manchester City a staggering £54million to take from Wolfsburg this summer
Kevin De Bruyne cost Manchester City a staggering £54million to take from Wolfsburg this summer

Sportsmail has brought together the record deals from every one of the 92 clubs plying their trade in the Premier League down to League Two.
While the usual top-flight faces dominate the upper echelons of the table, fallen giants Leeds United still feature at ninth while Middlesbrough, Queens Park Rangers and Fulham all feature in the top 20 for their one-off biggest deals.
Newcastle United have seen 48 league clubs break their own records since they signed Michael Owen for £16m in 2005, including every other Premier League side.
For more insight, see the full table below. 

At the other end of the scale, Paul Cobb (left, playing for Canvey Island), cost Dagenham & Redbridge £15,000
At the other end of the scale, Paul Cobb (left, playing for Canvey Island), cost Dagenham & Redbridge £15,000

Russell Penn was signed by Burton Albion for £20,000 in 2009 and remains the club's record signing
Russell Penn was signed by Burton Albion for £20,000 in 2009 and remains the club's record signing


*MK Dons transfer is from their time as Wimbledon before they were renamed and relocated.

Aksi Gila-gila


09 Oktober 2015

Premier League set for £3bn windfall from global TV rights

 

  • The Premier League is on course to sell overseas television rights for 2016 to 2019 for more than £3bn
  • League earns more on foreign rights alone than ALL TV rights from Spain, Italy, Germany and France combined
  • Overseas deals in addition to £5.1bn paid by Sky Sports and BT Sport for UK broadcasting rights
  • Many countries have seen at least a 100 per cent rise on existing Premier League rights in latest negotiations
  • England's top flight benefiting as pay-per-view channels in countries like Hong Kong make higher and higher bids  
The Premier League is on course to sell overseas TV rights for 2016 to 2019 for more than £3billion, or more than £1billion a year, Sportsmail can reveal.
England's top division is the most popular sports league in the world in terms of territories covered and income gained from foreign sales.
Under the current three-year deals, for 2013-16, the League makes £2.23bn from overseas rights, or £743m a year.
A map of Europe showing the cost per season for Premier League TV rights in each country, including new deals for 2016-19
A map of Europe showing the cost per season for Premier League TV rights in each country, including new deals for 2016-19
A map of the world showing selected Premier League television rights deals, including some of the new deals agreed for 2016-2019 
A map of the world showing selected Premier League television rights deals, including some of the new deals agreed for 2016-2019 

This eye-watering sum means the Premier League earns more from foreign rights alone each year than any major European rival - Spain's La Liga, Germany's Bundesliga, Italy's Serie A or France's Ligue 1 - make from ALL their TV rights - annual, domestic and foreign combined.
On top of the £743m a year now, the Premier League makes more than £1bn a year from live domestic rights from Sky and BT Sport.
Sky Sports paid the bulk of the £5.1bn cost for domestic Premier League rights between 2016 and 2019 
Sky Sports paid the bulk of the £5.1bn cost for domestic Premier League rights between 2016 and 2019 
Sky share their domestic coverage with BT Sport, who themselves paid £960m to screen England's top flight until 2019
Sky share their domestic coverage with BT Sport, who themselves paid £960m to screen England's top flight until 2019
That £1bn figure will jump to £1.7bn a year in the 2016-19 period from domestic rights, thanks to the next £5.1bn Sky and BT deal announced in February.
And the early signs are the £743m-a-year from foreign rights will almost certainly soar above £1bn a year from 2016, with some key markets doubling in value so far.
In the USA, broadcasting giants NBC paid $250m for three years for 2013-16, which was £165m at the time, or £55m a year. For the six-year period 2016-22 sources say they will pay close to $1bn, or £110m per year. 
Astonishingly, that 100 per cent growth rate has been outstripped in Scandinavia, where it was announced last week that new deals for 2016-19 have been concluded in Norway, Sweden, Denmark and Finland. Last time the Nordic region earned the Premier League £52.8m combined, but in 2016-19 that will jump closer to £110m a year, or a rise of 108 per cent.
Another staggering rise in value has also been sealed in Hong Kong, where a three-year deal last time for $200m (£128m at the time, or £42.67m a year) has surged to around $420m for 2016-19, or £92m a year. That is a leap of 116 per cent.
Hong Kong is a prime example of a Premier League marketeer's dream, a football fanatical territory where rival pay-TV operators are desperate to get their hands on what is perceived to be THE premium live sports content in the world: Premier League games.
In previous rights periods in Hong Kong, rivals NowTV and i-Cable spent years in battle, the rights switching between them as the price soared. 
NBC, whose American coverage is fronted by Rebecca Lowe, are expected to pay close to $1bn for the rights between 2016 and 2022
NBC, whose American coverage is fronted by Rebecca Lowe, are expected to pay close to $1bn for the rights between 2016 and 2022
Arsenal fans in a Washington DC bar celebrate as their team scores in a Premier League match against Crystal Palace 
Arsenal fans in a Washington DC bar celebrate as their team scores in a Premier League match against Crystal Palace 
The rationale for the TV firms is they can charge customers a lot of money for a subscription including Premier League games, and customers have shown they are likely to switch providers to watch.
This time, for 2016-19, a new operator has entered the fray in Hong Kong, a Chinese mainland entertainment giant called LeTV - full name Leshi Internet Information & Technology Corp.
When LeTV called a press conference last month to announce they had won the Premier League rights, there were more than 450 accredited journalists at the launch, just to hear about the rights deal. There have been World Cup finals games and editions of El Clasico in Spain covered by fewer reporters.
It is anticipated that LeTV will use their ownership of the Premier League rights in Hong Kong to market a number of their consumer products on which games can be watched, whether that's smartphones, tablets, other mobile devices or even LeTV's 'smart bike', a next generation bicycle that comes with a four-inch screen and a set of speakers for in-ride viewing.
If that sounds utterly outlandish then it's nothing more than one indication of where TV viewing is increasingly heading: to mobile platforms. And Premier League matches are seen as prime content to drive new viewing habits.
Rights growth can be expected to continue in any territories where there are pay-TV rivals who want to increase their market share, especially at a time when those rivals are using 'must have' content to promote and increase viewing across platforms, especially mobile devices.
Back on more familiar territory, the 2016-19 TV rights for Brazil have taken a massive hike in value, rising from almost to £10m a year now to more than £30m from next season, with ESPN bagging them in that country. And further growth, albeit more modest, has been clocked in sub-Saharan Africa, where SuperSport will pay almost £100m a year from 2016, up from £68.3m now, a jump of 44 per cent.
Members of Manchester United's fan club in Shanghai watch their team take on Fulham in a bar in their home city
Members of Manchester United's fan club in Shanghai watch their team take on Fulham in a bar in their home city
United enjoy an enormous and fanatical support around the world, with fan clubs in most countries meeting regularly to watch their games
United enjoy an enormous and fanatical support around the world, with fan clubs in most countries meeting regularly to watch their games

The tables accompanying this article show how overseas rights values have grown from being worth a total of £7.6m a year in the first five years of the Premier League (1992 to 1997) to a forecast of more than £1bn a year from next season. They also show how Asia has driven the recent boom, accounting for almost £1bn of the £2.23bn in the 2013-16 rights cycle.
While some key markets have doubled in value from last time, it would be wrong to assume the same will happen everywhere. Across much of Europe outside the UK and Scandinavia, rights values are expected to be steady or grow by small margins. The same is true in the Middle East and north Africa (MENA) region.

Liverpool supporters in Malaysia make their favourite team feel welcome during a summer tour. Many English clubs tap into these markets
Liverpool supporters in Malaysia make their favourite team feel welcome during a summer tour. Many English clubs tap into these markets

Arguably most intriguing is what will happen in some of the Premier League's most pivotal Asian markets, notably Thailand, Singapore, Malaysia, India and Indonesia.
Thailand was the biggest single market in terms of income in 2013-16, worth £204.8m over three years, or £68.3m a year. Thailand has phenomenally large audiences for Premier League games, relatively speaking, with millions tuning into live games even very late at night.
Malaysia is close to being as fanatical and an increase on the £42.7m per year from 2013-16 is expected. In India, a hike in the £30.9m a year from last time is also expected, although it remains to be seen whether it will soar or merely climb.

DUIT